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MY VIDEOS

MY BOOKS

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FMCG: The Power of Fast-Moving Consumer Goods
This book is a history of some of the world's most famous brands, from humble beginnings to current exalted status, from backyard experiments to global research.
Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store
Store Wars brings right up to date the struggle between manufacturers and retailers for control of mindspace and shelfspace in developed markets, emerging markets and the Internet.
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E-Retail Zero Friction In a Digital Universe
A review of E-Retail and the changes the digital universe are making to our life, industry, and retail possibilities. A world where the barriers to buying, selling and creating products online are gone for everyone.  

THE HISTORY OF FMCG